What do you get when you combine a crowd of Farm Progress Show visitors with a good country concert, a corn field and a beautiful evening? A pretty great night, for sure.
Country singer Easton Corbin played to an enthusiastic crowd August 30, following a full slate of events and exhibits at the Farm Progress Show. Sponsored by Ram Trucks, the concert was held in the same area as their Ride & Drive experience. Reportedly, those who came by and test-drove a Ram truck on Wednesday got VIP passes for a front-row seat at that evening’s concert.
“Ram came to us at the last minute with this concert,” says Matt Coniglio, director of strategic accounts for Farm Progress. “The concert was to celebrate the launch of the Harvest edition of the Ram truck, which was announced at the show.” Truly, the concert came together in just over 10 days, but for good reason.