The American Butter Institute this week said U.S. butter consumption has reached its highest level in 40 years.
Anuja Miner, the Executive Director of ABI noted in a press statement that the shift has been in part because of consumers' move away from highly processed foods, artificial ingredients and trans fats derived from partially hydrogenated vegetable oils.
The U.S. Food and Drug Administration in November began the process of banning trans fats from the American food supply.
"Margarine and other spreads are no longer viewed as healthier alternatives," Miner noted, as consumers are demanding more pure and natural products.
Since 2002, Americans increased their butter intake by 25%. In 2012, per capita consumption reached 5.6 pounds a year, up from a low point of 4.1 pounds in 1997.
ABI releases new logo
ABI also this week unveiled a new logo for the association. The ABI board approved the new logo at its October meeting.
"As a result of the changes made through our strategic planning process, it was determined that ABI needed to revitalize and revamp its logo to bring it more into the 21st century," Miner noted.
Miner was named Executive Director last autumn, taking over as the chief staff person at ABI from Jerry Kozak, who has retired from the dairy industry after running ABI for the previous 22 years.
In addition to Miner's new role, ABI took over management of the National Butter Promotion Program last year, shifting the focus of "Go Bold With Butter" from print ads to social media, including Facebook, Twitter, and Pinterest.