Syngenta Deems 'Right to Grow' Duracade Marketing Program Effective

Syngenta Deems 'Right to Grow' Duracade Marketing Program Effective

'Right to Grow' program for Agrisure Duracade grain a 'success' so far, Syngenta says

Syngenta on Monday said its "Right to Grow" program, launched in February, is rolling out as planned with growers and grain handlers. The program provides growers planting Agrisure Duracade with a marketing option for their grain.

The program followed concern about grain rejections in export markets due to unapproved biotech traits. More than 4,500 growers will plant just over 250,000 acres of Agrisure Duracade in the 2014 limited launch, Syngenta said.

Related: Syngenta and Gavilon Offer 'Right To Grow' Program

'Right to Grow' program partnership with Gavilon to accept Agrisure Duracade grain a 'success' so far, Syngenta says

"Two months into our 'Right to Grow' program, as we approach planting, we can say the program is so far a success," said Chuck Lee, Syngenta head of corn in North America. "We have the growers and acres we wanted for our limited launch, and as we had hoped, more grain buyers are agreeing to accept Agrisure Duracade grain beyond those of our partner, Gavilon. Our goal from the outset was a collaborative effort to give growers the choice to adopt new technology with the confidence of knowing they have options for marketing their grain."

For growers participating in the innovative "Right to Grow" program, Gavilon will accept Agrisure Duracade grain at market price while providing stewardship and distribution services for producers if the producers' standard grain marketing outlets are not an option. In addition, since the launch of the program, many other grain buyers have agreed to support their customers by accepting this grain.

Related: NCGA Urges Members To Consider Export Market in 2014 Planting Plans

Agrisure Duracade is Syngenta's next-generation corn rootworm trait. Growers facing strong CRW pressure, Syngetna said, are eager for new tools to combat this potentially devastating pest.

Agrisure Duracade technology features the industry's first hybrid Bt protein and is the first trait technology to be launched with trait preservation in mind, the company said.

Source: Syngenta

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